【職人專訪】咖啡進行式 顏維進：冠軍不是完成式，是持續進化的「進行式」
咖啡對每個人而言意義不同，但對於「咖啡進行式 Coffeeing」的創辦人顏維進來說，咖啡是一個永無止盡的過程。在本次「咖啡烘烘烘 Coffee Boom Boom Boom WRL」中，維進憑藉著大膽的策略與沉穩的技術，一舉奪得冠軍殊榮。
品牌故事：從拉花著迷到創立品牌，讓咖啡成為快樂的媒介
維進從事咖啡產業已屆九年。最初，他被咖啡拉花的藝術所吸引，在練就一身紮實的拉花技巧後，他並未止步，而是更深入鑽研精品咖啡的各項技術。2026 年，為了追尋心中理想的風味，他創立了個人品牌「咖啡進行式」。
「我喜歡透過咖啡讓人們聚在一起，讓彼此都能獲得快樂。」維進分享道。品牌名稱「Coffeeing」正代表著他的理念：咖啡對他而言不是一個結果（完成式），而是一個不斷前行、持續探索的「進行式」。
品牌核心：以人為本，追求每個人都能簡單煮出的好風味
在維進的咖啡觀點中，「人」是產業中不可或缺的角色，無論是自身的影響力，或是人與人之間的交流。
- 產品優勢： 品牌的豆單設計兼顧了日常與驚喜，既有「天天喝都舒服」的常規品項，也有能讓人體驗樂趣的特殊品種與處理法。
- 烘焙理念： 他追求一種「親民的專業」，希望透過他的烘焙，讓每位消費者都能在家簡單煮出咖啡豆該有的理想風味。
冠軍紀實：意料之外的驚嚇與大膽的「混鍋」策略
談到奪冠的那一刻，維進的反應出乎意料地坦率。
Q：請分享您獲得冠軍當下的心情？ 顏維進：「這是我第二次參加烘烘烘的比賽。老實說，獲得冠軍的當下更多的是『驚嚇』，我從來沒想過自己會得到冠軍。」
Q：這次比賽您是如何準備的？脫穎而出的關鍵是什麼？ 顏維進：「在試烘前幾鍋時，我感受到這支生豆有很棒的花香，但甜感的支撐度稍嫌不足。為了讓酸甜更平衡、層次更豐富，我最後決定採用『混鍋』的方式，將不同發展程度的咖啡豆混合繳交。除了運氣好之外，這大膽的嘗試可能是脫穎而出的關鍵。」
職人建議：找尋框架，保持沉穩而開闊的心
身為冠軍，維進對於烘焙路上的後輩與新手給出了非常具體的建議：
- 給新手的方向： 建議找一位自己信任、風格喜歡的老師學習，儘早建立起自己的「烘焙框架」，這樣每一次的練習才會有意義。
- 成功的特質： 認真對待每一支咖啡、對每一次烘焙保持初心。要擁有一顆「沉穩但勇於改變」的心。
- 給選手的勉勵： 面對不同的意見要保持開闊的眼界，不要忘記投入咖啡的初心。
未來目標：打造高雄指標性烘焙品牌
對於未來，顏維進有著清晰的藍圖。他將持續精進技術，目標是讓「咖啡進行式」成為高雄具代表性的咖啡烘焙品牌，並期待在未來的賽事中，能嘗試到更多樣化的咖啡烘焙挑戰。
【品牌資訊】
- 選手姓名： 顏維進
- 品牌名稱： 咖啡進行式 Coffeeing
- Instagram： chin_0531
[Artisan Interview] Coffee in Progress — Wei-Jin Yen: A Champion Is Not a Finished Product, but an Ongoing Process of Evolution
Coffee holds different meanings for different people. For Wei-Jin Yen, founder of Coffeeing, coffee is an endless journey. In this edition of the Coffee Boom Boom Boom WRL, Yen stood out with bold strategy and steady technique, ultimately claiming the championship title.
Brand Story: From Latte Art Passion to Founding a Brand — Making Coffee a Medium of Joy
Yen has been in the coffee industry for nine years. He was first drawn to the art of latte design, and after mastering solid latte art skills, he didn’t stop there. Instead, he continued to dive deeper into the world of specialty coffee.
In 2026, in pursuit of his ideal flavor profile, he founded his personal brand, Coffeeing.
Brand Philosophy: People-Centered, Pursuing Great Flavor for Everyone
In Yen’s perspective, people are an essential part of the coffee industry—whether through personal influence or human connection.
Product Strengths:
The brand’s coffee lineup balances everyday comfort and excitement, offering both “easy-to-enjoy daily coffees” and unique varieties or processing methods that bring a sense of discovery.
Roasting Philosophy:
He pursues what he calls “approachable professionalism,” aiming to make it possible for every consumer to brew coffee at home that reflects its ideal flavor.
Championship Story: Unexpected Shock and a Bold “Batch-Blending” Strategy
When asked about the moment he won, Yen’s response was surprisingly candid:
Q: How did you feel when you won the championship?
Wei-Jin Yen: “This was my second time participating in Coffee Boom Boom Boom. Honestly, when I won, my first reaction was more ‘shock’ than anything. I never expected to become the champion.”
Q: How did you prepare for this competition? What was the key to standing out?
Wei-Jin Yen:
“During the first few trial roasts, I noticed this green coffee had a beautiful floral aroma, but the sweetness lacked sufficient support. To create better balance between acidity and sweetness, and to enhance complexity, I decided to use a ‘batch-blending’ approach—combining coffees roasted to different development levels for submission.
Besides a bit of luck, I think this bold attempt was the key to standing out.”
“I enjoy bringing people together through coffee and allowing everyone to experience happiness,” Yen shared.
The brand name Coffeeing reflects this philosophy: coffee is not a finished result, but an ongoing process—something constantly evolving and being explored.
Advice from a Champion: Build a Framework and Stay Grounded Yet Open-Minded
As a champion, Yen offers clear advice to beginners and fellow roasters:
For beginners:
Find a mentor you trust and whose style you admire. Establish your own “roasting framework” early so that each practice session becomes meaningful.
Traits for success:
Treat every coffee seriously and approach every roast with初心 (original intention). Maintain a mindset that is calm yet willing to adapt and evolve.
For competitors:
Stay open to different perspectives, and never forget why you fell in love with coffee in the first place.
Future Goals: Building a Signature Roasting Brand in Kaohsiung
Looking ahead, Yen has a clear vision. He will continue refining his skills, with the goal of making Coffeeing a representative roasting brand in Kaohsiung.
He also looks forward to taking on more diverse roasting challenges in future competitions.